dangerously refreshing
Marketing Campaign - Arctic Chill
process
In 2020, hard seltzer brand, Arctic Chill, needed to differentiate itself among a sea of competitors in the hard seltzer market. Made with Polar Seltzer, the brand had the opportunity to stand apart from the crowd because their product was made with real seltzer from a legacy brand. They needed a marketing campaign to drive this point home.
The taglines were implemented across various mediums, including:
- Website copy
- Social media copy
- Digital and printed ad copy
Arctic Chill was established as the only hard seltzer made with real seltzer, which helped to differentiate it from major competitors such as White Claw and Truly. The brand saw an uptick in sales and was able to land sponsorships with former winter Olympian, Ashley Wagner; the Levitate Music Festival; and the Worcester Red Sox.
introduction
result
Several taglines were developed to capture Arctic Chill’s unique characteristics:
- “The Dangerously Refreshing Taste of Real Seltzer”
- “Crafted with Polar Seltzer”
- “SFW vs. NSFW”
