company rebrand
Health Tech - IntelyCare
process
In 2023, the health tech company, IntelyCare, needed to rebrand to better position itself as a unique player in the nurse staffing industry. To do so, a complete refresh of the brand’s tone of voice and positioning was required.
Development of updated Brand Tone of Voice and Positioning Guides
Two reference documents: one that outlines IntelyCare’s brand voice characteristics, language do’s and don’ts, and brand personality, and one that clarifies IntelyCare’s vision, mission, boilerplate language, and audience positioning. The guides are specific, include in situ examples, and are used to shape all written copy across mediums for the brand.
introduction
result
Analysis of IntelyCare’s existing voice, tone, messaging, and positioning
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Identification of what makes IntelyCare unique compared to competitors
Deep dive into competitive market, analyzing voice, tone, messaging, and positioning
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