patient retention
White paper content - Clinedge
process
Clinical trial management company, ClinEdge, was launching a patient travel service in 2018. To support the launch of the service, the company’s expertise needed to be showcased in a piece of professional long-form content that could be shared with prospective clients.
A white paper was written about how having a patient travel program as part of a clinical trial can positively impact patient retention and lead to a successful trial.
The final white paper was shared with prospective clients via email and was available for download on ClinEdge’s website, driving new leads for the company’s patient travel service.
introduction
result
Research was conducted to learn more about patient travel and its impacts on patient retention in clinical trials. Research included web searches, interviews with experts, and attending a webinar on the topic.
