trends in nursing
Health Tech - IntelyCare
process
At the end of 2023, the health tech company, IntelyCare, ran a survey among nursing professionals to gather data about what they thought nursing in 2024 would look like. The campaign was called “Trends in Nursing 2024” and required a variety of written materials to support it.
With the final data in hand, a variety of written materials were developed to share the information with the public including the following:
- Website copy
- Email copy
- Social media post copy
A cohesive, multi-touch campaign that shared data and insights about nurses’ hypotheses about what to expect in the field of nursing in 2024 was written. The campaign set IntelyCare apart as a thought leader in their industry and brought in new leads for conversion.
introduction
result
Data was collected, reviewed, and analyzed
